Ather 450 Apex Introduces Cruise Control with ‘Infinite Cruise’ Feature

Ather Energy, one of India’s leading electric two-wheeler manufacturers, has rolled out a game-changing update for its flagship scooter, the Ather 450 Apex. The latest addition is the ‘Infinite Cruise’ feature, which brings cruise control capability to an electric scooter for the very first time in the country. What is ‘Infinite Cruise’? The Infinite Cruise feature allows riders to maintain a steady speed without constantly keeping the throttle twisted.

This ensures a more relaxed riding experience, especially during long commutes or highway cruising. Riders can engage or disengage the feature seamlessly, making it a practical tool for both urban and open-road scenarios. How It Works Riders can set a cruising speed while in motion. The scooter automatically maintains that speed until the feature is disengaged.

It reduces rider fatigue and promotes better energy efficiency during longer rides. Ather 450 Apex – A Premium Electric Experience The 450 Apex is already positioned as Ather’s performance-focused electric scooter, offering strong acceleration, top-class handling, and advanced software features. With Infinite Cruise, the scooter now moves a step closer to premium motorcycle technology, enhancing its appeal among enthusiasts and long-distance commuters. Why It Matters Cruise control has largely been associated with high-end cars and motorcycles.

By introducing it on an electric scooter, Ather has not only raised the bar for EV innovation but also showcased the potential of smart connectivity and rider-assist technologies in the two-wheeler segment. Market Impact With this update, the Ather 450 Apex further distinguishes itself from rivals like the Ola S1 Pro, TVS iQube ST, and Bajaj Chetak. The feature reinforces Ather’s position as a pioneer in smart electric mobility in India, offering both performance and convenience to its riders.