Norton Reveals Lineup for EICMA 2025: V4, Manx, Manx R, and Atlas Set for Debut

Norton Motorcycles has officially revealed the names of its all-new bikes set for global unveiling at EICMA 2025, marking a bold new chapter for the iconic British brand. The lineup includes the flagship Norton V4 superbike, a pair of models under the Manx nameplate, and the adventure-oriented Atlas. The centrepiece of Norton’s new range will be the V4, the brand’s premier superbike that is expected to showcase cutting-edge technology, advanced engineering, and a completely overhauled design. It will be available in a premium high-spec version as well as a more accessible variant for a broader range of enthusiasts.

Joining the V4 are the Norton Manx and Manx R. The Manx is believed to be a modern naked bike inspired by Norton’s celebrated racing heritage, while the Manx R is tipped to be a full-faired, track-focused evolution of its sibling. These models are set to blend heritage styling cues with contemporary performance. Rounding out the lineup will be the all-new Norton Atlas, which is likely to debut as a mid-capacity adventure touring motorcycle.

While the Atlas name previously adorned a scrambler, its reinvention as an adventure bike aligns with current market trends for versatile, go-anywhere machines. With these new motorcycles, Norton plans a dynamic return to the spotlight, reaffirming its legacy while targeting modern riders. All four models will make their global debut on November 4 at EICMA in Milan, Italy.