Norton Unveils All-New V4, Streetnaked Manx, and Adventure Atlas at EICMA 2025

Norton Motorcycles is preparing for a grand comeback at EICMA 2025 in Milan, unveiling an ambitious new lineup to mark its resurgence under TVS Motor Company’s stewardship. The storied British marque will introduce four all-new motorcycles, including the flagship Norton V4 superbike, a muscular Manx streetnaked, and two adventure-focused Atlas models. At the heart of the display will be the Norton V4, which draws on Norton’s high-performance legacy and debuts as a state-of-the-art superbike available in two distinct variants—a premium high-spec and a more accessible edition. The new V4 claims a bold performance target, boasting a power-to-weight ratio near 1:1, and features all-new bodywork with dramatic styling cues reflecting the brand’s revamped design language.

The new Norton Manx takes inspiration from the brand’s iconic racing past, reimagined as a modern, powerful naked bike with an aggressive stance and compact chassis. Alongside it, the Manx R brings a sportier, fully faired flavor to Norton’s street-oriented range. Adventure enthusiasts will be treated to two Atlas models. One will cater to road-touring with alloy wheels and a comfortable upright setup, while the other is a hardcore off-road variant with wire-spoke wheels, long-travel suspension, and high ground clearance, all engineered to redefine the mid-capacity adventure market segment.

This fresh portfolio marks a pivotal moment in Norton’s global revival, blending British heritage with cutting-edge engineering and an eye on future trends. All four motorcycles are set to be officially unveiled at the EICMA show on November 4, 2025.